KATSEYE / Photo by HYBE x Geffen Records

 

Sweeping 3 AMA Awards and Selling Out Their North American & European Tour, Proving the Perfect Global Success of the 'Multi-Home' Strategy


KATSEYE, the global girl group formed through a joint venture between HYBE and Geffen Records, continues its unstoppable success at the heart of the global pop music market.

According to the latest Official Singles Top 100 released by the UK's prestigious Official Charts, KATSEYE's new track 'PINKY UP' secured the 57th spot, achieving an impressive 7 consecutive weeks on the chart.

Following their initial entry at 14th, which marks the group's highest record to date, this consistent chart presence signifies solid support from local listeners.

Indicators of KATSEYE's long-term success are also clearly evident on Spotify, the world's largest music streaming platform.

On the latest Weekly Top Song Global chart, 'PINKY UP' safely landed at 125th, cementing their heavy presence on major global charts alongside the UK Official Chart.

Notably, their previously released track 'Gabriela' climbed 9 spots from the previous week to rank 134th, demonstrating remarkable staying power by remaining on the chart for 49 consecutive weeks and proving its permanent spot on global pop listeners' playlists.

Achievements at major US award ceremonies and reactions from music fans further substantiate KATSEYE's overwhelming global status.

The group achieved a spectacular feat at the American Music Awards (AMA), one of the three major US pop music awards, by sweeping three categories including 'New Artist of the Year', 'Best Music Video' for their hit 'Gnarly', and 'Breakthrough Pop Artist'.

Furthermore, their powerful and kitschy 'PINKY UP' performance revealed on the day of the ceremony immediately topped the YouTube Music Trending Worldwide Chart, proving real-time worldwide buzz.

The explosive response in the live performance market is also sufficient to be evaluated as a new role model for the K-pop industry.

KATSEYE's North American and European tour, 'THE WILDWORLD Tour', scheduled to begin this September, saw all originally planned shows across 27 cities in 10 countries entirely sold out within 48 hours of ticket sales opening.

Driven by such strong demand from their global fandom, additional shows were confirmed, significantly expanding the tour to a total of 31 dates.

This serves as clear evidence that HYBE Chairman Bang Si-hyuk's 'multi-home, multi-genre' strategy, which transplanted the K-pop production system into the North American market, is finally bearing perfect fruit.