 |
| Photo provided by BELIFT LAB (HYBE) |
Techno-infused 'It's Me' Creates a Sensation, Dominating Global Charts and Short-form Trends
ILLIT, the trending girl group under HYBE's BELIFT LAB, has successfully concluded official promotions for their 4th mini album 'MAMIHLAPINATAPAI', dominating both mainstream popularity and public interest.
The group wrapped up their music show appearances for the title track 'It's Me' late last month, sharing their gratitude and excitement for tackling the techno genre with their global fandom through Weverse.
Notably, member Moka, who had taken a temporary break for health reasons, rejoined the group during the final week of promotions, completing the five-member performance and drawing enthusiastic responses from global fans.
This latest album is highly evaluated as a definitive proof of the infinite expandability of the so-called 'ILLIT Core', positioning them at the center of K-pop trends.
The title track 'It's Me' cleverly blends the group's signature highly addictive melody lines with the techno genre, instantly captivating the public's ears.
Armed with their uniquely bold and cheeky charm, the members radiated an overwhelming presence on stage, showcasing styling and performances that kept music fans mesmerized.
The viral nature of 'It's Me' across both offline and online platforms was truly overwhelming in the K-pop market.
Drawing an impressive crowd of 24,000 citizens to the 'ILLIT Seoul Children's Grand Park Festival' and generating explosive sing-alongs at spring university festivals, the group solidified their mainstream appeal.
Online, mashup videos combining 'It's Me' with hit songs by famous entertainers rapidly spread as a meme across TikTok and short-form platforms, followed by viral parody commercials that proved their syndrome-like popularity.
Their performance on the Billboard charts and global platforms, which reflect the reactions of international fans, has been equally remarkable.
The 4th mini album broke their own record by surpassing 410,000 copies in first-week sales and achieved a stunning debut at No. 26 on the prestigious US Billboard 200 main album chart.
Furthermore, topping the Billboard 'World Albums' and 'Top Dance Albums' charts demonstrates their expanding global footprint as a leading HYBE artist.
Their strong presence on major overseas music platforms further confirms ILLIT's global impact.
Securing No. 1 on Japan's AWA real-time surging chart and No. 6 on Line Music, the track also remained on Global YouTube's 'Weekly Top Songs' and Global Apple Music's 'Today's Top 100' for four consecutive weeks.
Also reaching No. 10 on the TikTok Music 'Viral 50' chart, the song has secured its place as a long-term global hit alongside its domination of domestic music charts.
Having successfully wrapped up their promotions, ILLIT is scheduled to connect with K-pop fans again at the '2026 Weverse Con Festival' on the 6th.
Following this, they will accelerate their global market expansion by launching their first Japan tour, 'ILLIT LIVE PRESS START in JAPAN', throughout June and July.
0 Comments