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| Source: Samsung Electronics Website |
First Step of 5 Trillion KRW Social Contribution Agreement, Unprecedented Domestic Stimulus Including Up to 30% Benefit for Uniformed Officers
Samsung Electronics is launching a massive give-back project to share the remarkable achievements driven by the semiconductor super-boom with the public. As a foundational pillar of the national economy, the company expresses deep gratitude, acknowledging that public support made this success possible. The so-called Samsung Electronics Gratitude Festival with Citizens is officially raising its curtain.
The core of this event lies in maximizing consumer benefits and revitalizing the domestic market. For four weeks starting on the 8th, all customers purchasing Samsung Electronics products will receive 20% of their purchase amount back in Onnuri gift certificates. This creates a virtuous cycle where the surplus value generated by global semiconductor dominance flows directly into domestic traditional markets and local alley commercial districts.
Special courtesy for uniformed officers who ensure the safety of the nation and its citizens is also drawing significant attention. Military personnel, police officers, firefighters, and correctional officers will receive a total refund benefit of 30%, adding an extra 10% to the base offer. This special benefit applies to all active-duty soldiers as well as commissioned and non-commissioned officers serving the country.
During the event period, the total scale of Onnuri gift certificates Samsung Electronics will distribute is projected to reach an astonishing 400 billion KRW. Customers wishing to receive this benefit can complete the application process on the dedicated event page within the Samsung.com website to receive digital Onnuri gift certificates. The issued certificates can be used just like cash at traditional markets and local commercial districts nationwide.
This large-scale customer appreciation event carries profound meaning as it represents the realization of corporate social responsibility beyond simple sales promotions. It serves as the first concrete action plan to fulfill the promise of expanding social contributions by 5 trillion KRW, a resolution reached during the recent settlement of the Samsung Electronics labor-management agreement. Overseas reactions and foreigner-related information are omitted from this article as they are not present in the provided factual source material.
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