The Perfect Revival of YG Hip-Hop: TREASURE Unveils 'IF I' Music Video... A New Wave in the K-Pop Scene 'NEW WAV'

Releasing the 4th Mini Album Filled Entirely with Hip-Hop Tracks for the First Time Since Debut... Global Fandom Cheers Amid Surpassing 1 Million Pre-orders

The essence of YG Entertainment has finally been unveiled completely. Group TREASURE officially released the music video for the title track 'IF I' and all tracks from their 4th mini-album 'NEW WAV' today at 6 PM. As their first comeback since debut to fill an entire album with the hip-hop genre, it is more than enough to instantly quench the thirst of music fans who have been waiting for YG's signature fierce swag.

The music video for the title track 'IF I', released just a little while ago, is capturing the attention of K-Pop listeners with its cinematic direction and overwhelming scale. The unparalleled charisma and unstoppable performance of the TREASURE members, radiating from the rough-textured black-and-white film, provide a strong immersion that makes it impossible to look away. Their energy, pouring over the gradually escalating heavy beats, truly demonstrates the textbook definition of authentic hip-hop.

This new release 'NEW WAV' generated extraordinary global reactions even before its official drop, signaling a massive hit. The previously released music video trailer set an exceptional record by surpassing 11 million views on YouTube in just three days. Album pre-orders also rapidly exceeded 1 million copies, securing the million-seller title early on. This is clear proof of the explosive anticipation from fans worldwide regarding TREASURE's new musical transformation.

Overseas media and the global fandom are also closely monitoring TREASURE's explosive progress. Global listeners are enthusiastic about the so-called 'Spicy MZ Generation Hip-Hop' vibe newly showcased by TREASURE, paying close attention to the results this new song will achieve on global charts. With Executive Producer Yang Hyun-suk stepping forward to highly praise it as his favorite album to date, TREASURE has once again proven their infinite potential armed with their intrinsic charm.